For 2014, we put a new spin on Google's traditional year end wrap-up video, framing things not in the past tense but in the present. Instead of simply looking back at what the world searched for, we focused on what all those searches say about us.
The answers could all be found in the data - a snapshot of the human race in 2014.
WEB EXPERIENCE
While the video kicked things off, the website allowed people to dig in deeper, exploring the stories behind the things we search for.
SOCIAL CONTENT
Everything was shareable on social media.
SOCIAL RESPONSE
And of course, we caught the attention of many brands and celebs.
THE DOODLE
NYE TIMES SQUARE INSTALLATION
And we scored media placement where it mattered most: right above the Times Square revellers saluting and celebrating the year that was.
