Fake goods cost
the global economy
$4.2 trillion.

That’s the same amount as three-quarters of the world's countries' GDPs combined.

It has a devastating cost to not only the global economy, but also the human lives wrecked by the organised criminal networks who control it.

We created a global campaign to combat the fake trade. Our solution - create a new (fake) brand, which is all very real in its impact - The Illegal Empire.

The campaign was launched via social media and has been supported by a host of influencers, celebrities, brands and partners, including the Advertising Association and the Anti-Counterfeiting Group. It even spawned a podcast.

Fake goods cost
the global economy
$4.2 trillion.

That’s the same amount as three-quarters of the world's countries' GDPs combined.

It has a devastating cost to not only the global economy, but also the human lives wrecked by the organised criminal networks who control it.

We created a global campaign to combat the fake trade. Our solution - create a new (fake) brand, which is all very real in its impact - The Illegal Empire.

The campaign was launched via social media and has been supported by a host of influencers, celebrities, brands and partners, including the Advertising Association and the Anti-Counterfeiting Group. It even spawned a podcast.